Ciderlands, the International Cider Destinations Network, was founded in September 2018, during the International Cider Culture and Tourism Meet-up held by Sagardoaren Lurraldea in the Basque Country.
The initiative began to be forged in November 2017, during the International Cider Congress Sagardo Forum, where Sagardoaren Lurraldea presented the draft of an international collaboration project at the proposal of Barking Blogs, the tourism consultancy in charge of the technical secretariat of Ciderlands.
The cider culture and tourism meeting was attended by more than 15 representatives from Austria, England, Wales, Ireland, Germany, Norway, Galicia, Brittany, Asturias and the Basque Country. During the meetings, all of them agreed to create an international network that will allow the sharing of knowledge in the development and dissemination of tourist experiences and culture related to cider.
Jennifer Scouarnec, delegate from Brittany, said at a press conference that “beyond the differences existing in the product, there is a close cultural relationship between the cider-producing countries.” For this reason, she explained that “as happens in other sectors, international cooperation is essential.”
“Cider, both from the point of view of production and tourism, is experiencing a growth throughout the world, closely linked to artisan production and small cider houses. At this crucial moment, we want to unite to cooperate in the development of this industry and above all to promote culture and tourism,” added Scouarnec.
The meetings were attended by Hans Weiss (MostBarone, Austria), Andreas Purt (Moststraße, Austria), Helen and Philip Troughton (Visit Armagh & Armagh Cider Company, Northern Ireland), Elizabeth Pimblett and Gabe Cook (Hereford Cider Museum & The Ciderologist, England), Andy Black (Visit Herefordshire, England), Susanna Forbes (Little Pomona & Drink Britain), Sally Perks and Jayne Hunt (Welsh Perry and Cider Society & Orchards Wales, Wales), Michael Stöckl (Cider World Frankfurt, Germany), Asbjørn Børsheim (Frukt og Siderruta and Ulvik & Hardanger Cider Producers, Norway), Miguel Ángel Naredo (Comarca de la Sidra, Asturias), Jesús Armenteros (Feira da Sidra & Sidra Ribela, Galicia), Jennifer Scouarnec (Cidref & Cidrerie de Rozavern, Brittany), Joxe Mari Alberro (Sagardoaren Lurraldea, Basque Country) and Leire Alkorta (Sagardoetxea Cider Museum, Basque Country), as well as Haritz Rodriguez (aka Ciderzale, head of international relations of Sagardoaren Lurraldea and director at Barking Blogs) who was in charge of leading the meeting.
From the beggining, this initiative has had the support of San Sebastian Regionand Euskadi Basque Country.